Fresh Never FrozenSmashed to OrderHigh Country's Finest363 Howard St · Boone NCEst. 2025
Our Burgers
Built Different.
Simple ingredients, serious technique. Every patty pressed hard on a hot griddle — the way a smash burger was always meant to be.
Classic Smash
Cheese, Lettuce, Tomato + Mayo on a toasted brioche bun. The one that started it all.
Bacon Jam Burger
Classic Smash topped with homemade onion bacon jam. The one everybody keeps coming back for.
Italian American
Roasted cherry tomatoes, basil, pesto, mozzarella + balsamic aioli. A Willy B original.
The Goods
Fresh Off the Griddle.
Our Story
Born in Boone.
We started in 2025 with one truck, one griddle, and one obsession — the perfect smash burger. No shortcuts, no gimmicks. Just quality beef, a blazing hot griddle, and food that actually hits.
Find us parked at 363 Howard Street. If the window's open, we're cooking.